KT Walking Paws

KT Walking Paws is a small business caring about your dog’s livelihood. It is a startup dog walking service based out of Tennessee, USA.


Final Logo Choice:

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About the Logo:

The logo symbolism is a representation of the actual service provided. The “A” in “Walking” and “Paws” are aligned to show paw tracks as if your pet is walking in front of your dog’s caretaker. The paws moving forward is a step in the right direction of your pet’s care.

The typography created was rounded to provide a friendly appearance and the bigger, thicker letters to evoke a bubbly and happy emotion. The letters themselves, have similar thickness in the stem and base of the lettering and spaced to be aligned to one another. Each letter is equally spaced apart from the next, providing a cohesive type spacing and use of a grid.

The “KT” above the dog was to be noticed as a part of the name but not given as much emphasis of the actual service name itself. The KT is centered with the circle outline and centered with the dog illustration.

The dog’s bandana is the exact complimentary orange color from the logo blue type color. The light and energetic blue used for the logo was a color taken from nature via the Adobe Capture app.

These characteristics will allow KT Walking Paws to come off as a friendly and trustworthy brand. The light but bright blue chosen, will embody an energizing, refreshing, and trustworthy brand representation. It will show the knowledge and care KT Walking Paws will provide.


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Sketches and Research:

 Color research sheet

Color research sheet

 

Sketches:


 Different Dog Options

Different Dog Options

 Dog Collar Option

Dog Collar Option

 Bandana Option

Bandana Option


Master Logo Sheet:

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Apparel:

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KTWalkingPaws_Back.jpg
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Lauren Armenta